The Ayurvedic market is booming — and so, unfortunately, is the number of weak, mislabelled or poorly-made products riding the wave. The single best skill you can build as a buyer is learning to read the label. Here’s exactly what to look for, in plain language.

1. The AYUSH Licence Number

In India, genuine Ayurvedic medicines are licensed by the state AYUSH authority. A real product will carry a manufacturing licence number and the maker’s details. If you can’t find any licence information at all, treat that as a serious warning sign.

2. GMP Certification

GMP (Good Manufacturing Practice) certification — under Schedule T of the rules — is mandatory for Ayurvedic manufacturing in India. It signals that the maker meets standards for quality, cleanliness and safety. Reputable brands are proud to mention it.

3. The Full Ingredient List

This is where the truth lives. A trustworthy product names its herbs clearly — ideally with botanical names and quantities — rather than hiding behind a vague “proprietary blend” or a marketing word. For classical formulations, the herb list should match the classical recipe, not a stripped-down version.

4. Honest Claims (No Miracles)

By regulation, misleading therapeutic claims are not allowed — and they’re also a red flag for quality. Be wary of anything promising to “cure” serious disease, guarantee instant results, or sound too good to be true. Honest labels describe traditional support, not miracles.

5. Manufacturing & Expiry Details

Look for a clear manufacturing date, batch number and best-before/expiry. Herbs lose potency over time, so freshness matters — and a missing batch number suggests poor process control.

“The front of the pack is marketing. The truth is always on the back.”

At Asli Ayurveda, transparency is the standard, not the exception. Explore our range — honest labels, genuine herbs, made to proper standards.

Frequently Asked Questions

How do I know if an Ayurvedic product is genuine?

Check for an AYUSH manufacturing licence number, GMP certification, a clear ingredient list with quantities, realistic (non-miracle) claims, and a visible manufacturing date, batch number and expiry.

What is GMP certification?

Good Manufacturing Practice certification (under Schedule T in India) is mandatory for Ayurvedic manufacturing. It confirms the maker meets quality, cleanliness and safety standards.

Are “proprietary blend” labels a problem?

They can be — a vague blend without named herbs and quantities makes it impossible to judge what you’re really getting. Favour transparent labels.

Should I trust products that promise a cure?

No. Misleading therapeutic claims are not permitted and are a red flag. Honest products describe traditional support, not guaranteed cures.